Sofia Benyahia

Sofia Benyahia is a Senior Consultant at KPMG Advisory, specializing in Customer Experience and Digital Strategy. They hold a Master's in Marketing Strategy & Data Analytics from Paris School of Business, where they graduated at the top of their class, and a Bachelor's in Business Development & Entrepreneurship from Novancia Business School Paris. Sofia has accumulated extensive experience in project management and digital marketing through roles at notable organizations such as Accor, Nestlé Health Science, and the Festival de Cannes, where they successfully developed marketing strategies and optimized customer experiences.