Gilbert Traets

Gilbert Traets has extensive experience in data analysis and marketing automation, currently serving as a Sr. Data Analyst at KPN since September 2010, focusing on omnichannel personalization and acting as a liaison between campaigning, marketing, and IT. Since mid-2015, Gilbert has been instrumental in developing the Next Best Action process within KPN's Customer Interaction team, leveraging data-driven insights for various channels. Prior to KPN, Gilbert was the owner of Traets Computer Solutions, offering PC repair and maintenance services, and held positions such as Commercial Product Manager and Sales Consultant at Getronics. Earlier roles include Account Manager at Pondres Direct Mail and Project Leader at Albracht-Bakker DM & Fulfilment Services. Gilbert holds a Bachelor's degree from Avans University of Applied Sciences and has pursued additional certifications in programming and other areas.