Merel Looijen

Merel Looijen is an experienced Customer Experience Manager at KPN, where responsibilities include developing and executing strategies to enhance customer satisfaction and loyalty through advanced analytics and customer feedback. Looijen's career at KPN also features roles such as Customer Journey Owner, focusing on optimizing the customer journey and improving engagement, and Omnichannel Manager, overseeing the integration of online touchpoints for fiber optic rollout. Previously, Looijen held various marketing positions at Telfort, including Base Marketeer and Campaign Coordinator, where initiatives aimed at maximizing customer value through cross-sell campaigns and omni-channel marketing strategies were implemented. Looijen's professional background includes a Marketing Adviseur role at WoonEnergie, a Channel Analyst position at TomTom, and earlier marketing responsibilities at Nationale Postcode Loterij. Looijen holds an MSc in Economics from Erasmus University Rotterdam and a Bachelor’s in Commercial Economics from the Amsterdam University of Applied Sciences.