Ruben Lam is an experienced data consultant currently serving as a CV&P Engagement Data Consultant and Informatie Analist in the Advanced Analytics Commercial department at KPN since June 2015, focusing on marketing insights to reduce churn and boost sales through customer segmentation models. Previously, Ruben worked as an Adviseur Advanced Analytics, focusing on mathematical projects to enhance Network and Operations processes, and completed a thesis on forecasting network usage using mathematical algorithms while interning at KPN. Additional experience includes roles as a Croupier at Royal Casino Entertainment, a Duaal student Decision Support at KLM, Merchandise team leader at Jumbo Supermarkten, and an Actuarial Officer at Zwitserleven. Ruben holds a Master of Business Analytics from Vrije Universiteit Amsterdam and a Bachelor of Business Mathematics with a focus on Operations Research from the Amsterdam University of Applied Sciences.
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