Daniela Z. is a seasoned marketing professional with extensive experience in digital transformation and customer experience. Having served as the Head of Marketing & Customer Value Creation at Global Blue from 2022 to 2024, Daniela currently holds the position of Senior Marketing Manager at KPS AG. Previous roles include Marketing Manager Sales Central Europa at Ferdinand Bilstein GmbH + Co. KG (2017-2022) and Marketing & Communications Manager at Grundig Security (2016-2017). Daniela's educational background includes a Master of Science in Economics from Bergische Universität Wuppertal and dual Bachelor of Arts degrees in International Business Studies from Universität Paderborn and Business Sciences from Universidad de Alcalá.
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