Matt Chen

Matt Chen is a skilled marketing design and research analyst with extensive experience in digital marketing and analytics. Currently at KQED since February 2022, Matt drives design and language for sponsorship packages and creates advertising campaign performance reports that have contributed to exceeding a $13MM revenue goal. Previously, at Sky Link TV, Matt significantly increased digital revenue for a popular YouTube channel and managed Google Ads campaigns with successful returns on ad spend. Earlier roles include social media marketing internships, networking coordination at Golden Gate University, and auditing positions at ECS ELITEGROUP and Deloitte. Matt holds a Master of Science in Digital Marketing from Golden Gate University and a Bachelor of Business Administration in Accounting from Chung Yuan Christian University.