Sofie Petersson

Sofie Petersson is currently the Head of Customer Experience & Data Optimization at Kraftringen, where they oversee a team focused on developing customer journeys and optimizing data processes. Previously, Sofie held various roles at E.ON, including Customer Loyalty Developer and Segment Manager B2C, where they enhanced customer satisfaction and reduced churn. Sofie's early career included positions at IKEA and E.ON Gas Sverige AB, where they led teams and managed marketing initiatives. They have consistently leveraged their expertise to improve customer relationships and drive business outcomes throughout their career.