Patrick Daday

Patrick Daday is an experienced CRM and Lifecycle Marketing Manager currently at Kraken Digital Asset Exchange since May 2023. Previously, Patrick held significant roles at Coinbase, including Senior Manager and CRM Lifecycle Manager, contributing to enhanced customer engagement strategies from January 2021 to January 2023. Prior experience includes a Senior Consultant position at Deloitte Digital and roles at Oracle, Discover Financial Services, MyCabbage.com, CouponCabin.com, American Hotel Register, and a Bachelor's degree in Communication Management from the University of Dayton. Notable achievements include leading Discover's behavioral targeting initiatives and executing successful marketing campaigns that increased both cardmember value and profitability.