The social impact sector isn’t built for sustainability.

Too many brilliant people are burning out, stuck in systems that no longer work, or quietly wondering if the work they’ve dedicated their lives to still fits.

Here’s the reality:
→ Constant restructures, funding shifts, and leadership churn make long-term planning feel impossible.
→ Passion can’t substitute for clear strategy or healthy systems.
→ Doing good shouldn’t come at the cost of your wellbeing or your life.

That’s where I come in.

I’m Kelsi Kriitmaa, PhD. Strategic advisor, executive coach, and former COO working with social impact leaders and organizations.

After two decades across international development, humanitarian response, philanthropy, non-profits, and strategy consulting, I now help leaders, teams, and consultants design careers, organizations, and systems that actually work sustainably.

Together, we:
→ Clarify strategy, structure, and positioning.
→ Design roles and teams aligned with your values and real life constraints.
→ Build the confidence and tools to navigate change and lead with purpose.

I work with:
→ Leaders & Teams: Executive coaching and organizational strategy.
→ Independent Consultants: Building sustainable consulting practices.
→ Philanthropic & Advisory Firms: Positioning, business development, and client strategy.

What I bring:
→ Deep sector experience across the UN, philanthropy, CSR, and advisory work.
→ A strategic, systems-level perspective.
→ A human-centered approach to leadership and change.

Areas of focus:
→ Strategic philanthropy and fundraising
→ Career and leadership coaching
→ Organizational strategy and change
→ Business development and market positioning
→ Executive transitions and governance

If you’re ready to bring more clarity, balance, and strategic direction to your work, let’s connect.

As featured in Forbes, Devex, and The Bloom.

Kriitmaa Coaching & Consulting

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Kriitmaa Coaching & Consulting

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