Simona Rupar

Simona Rupar is the Global Head of Media and Digital Advertising at Krka d.d. in Ljubljana, where they serve as the Assistant Director of Non-prescription Products. With extensive experience in media strategy and marketing, Simona has been responsible for advertising across more than 20 markets and developing communication strategies for Krka’s brands. They hold a Master’s Degree in Sociology and are currently pursuing a PhD focused on the phenomena of self-tracking. Previously, Simona held positions as a Media Planner at Mediacom and as a Media Director at Studio Marketing, along with a tenure as Managing Director at ZenithOptimedia Slovenia.