James Matthews is currently the Head of Experience at The MISSION Group, where they lead the MISSION Made team. From 2015 to 2025, they served as Principal Consultant at Ethology Agency, a consultancy specializing in user experience and customer engagement. Earlier in their career, James contributed as a Researcher for high-profile productions at Endemol and held various roles in digital project management at multiple organizations, including Groovy Gecko and krow group. With a strong foundation in user-centered design and digital transformation, they have consistently driven brand growth through innovative digital experiences.
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