Krowd
- Matt Ford
Matt Ford has a solid background in business development and marketing. Matt is currently the Director of Business Development at Krowd since November 2021. Prior to this role, they founded FourD Marketing Consultancy in January 2019. From October 2019 to September 2021, they served as the Head of Marketing at Hawksmoor. Before that, they were the Marketing Director at GAUCHO from June 2014 to September 2018. Matt also held positions such as Group Sales Marketing Manager at Maxwell's Restaurants Group from November 2013 to June 2014, and Group Sales & Marketing Manager at GAUCHO from September 2003 to November 2013. Matt started their career as a Bar Manager at Branksome Beach from June 2002 to June 2003.
Matt Ford attended Swindon Collage from 1997 to 1999, where they obtained a GNVQ in Hospitality Management with a focus on Hospitality Administration/Management. Subsequently, they pursued their education at Bournemouth University from 1999 to 2004, studying International Food & Hospitality Management. No specific degree was mentioned for their time at Bournemouth University.
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Krowd
Welcome to Krowd! Krowd helps retailers acquire new customers through tactical banking offers. By partnering with banks, Krowd leverages credit & debit card spend data of millions of UK cardholders. Krowd uses this data to allow retailers to create tactical campaigns which specifically target new customers or lapsed customers. Krowd sources offers through an industry first Customer Acquisition Marketplace that allows retailers to bid on cardholders in real-time. Krowd works is a Visa preferred loyalty solution, works with major loyalty programs including British Airways, Avios and Revolut and is a portfolio company of Barclays Bank.
