Elzabe Uys

Elzabe Uys is a seasoned marketing professional with experience in brand management and marketing strategy. Currently serving as a Senior Associate Brand Manager at The Krusteaz Company since September 2023, Elzabe focuses on the Bake category, previously managing brands like WildRoots, Buck Wild, and Alpine Cider in the Snack & Beverage sector. Prior experience includes roles at Driscoll's as an Associate Manager in Shopper Marketing, and at Mindshare as a Senior Associate in Media Strategy & Planning, where work involved platforms such as Instagram and Meta Reality Labs. Elzabe began a career in brand management at Sanofi, contributing to notable products including ACT Mouthwash and Unisom. Early career experience includes SEO internship at Bellhops and various roles at Covenant College, including Student Body Treasurer. Elzabe holds a Bachelor of Arts in Business with a concentration in Marketing from Covenant College.