Krusteaz
Elzabe Uys is a seasoned marketing professional with experience in brand management and marketing strategy. Currently serving as a Senior Associate Brand Manager at The Krusteaz Company since September 2023, Elzabe focuses on the Bake category, previously managing brands like WildRoots, Buck Wild, and Alpine Cider in the Snack & Beverage sector. Prior experience includes roles at Driscoll's as an Associate Manager in Shopper Marketing, and at Mindshare as a Senior Associate in Media Strategy & Planning, where work involved platforms such as Instagram and Meta Reality Labs. Elzabe began a career in brand management at Sanofi, contributing to notable products including ACT Mouthwash and Unisom. Early career experience includes SEO internship at Bellhops and various roles at Covenant College, including Student Body Treasurer. Elzabe holds a Bachelor of Arts in Business with a concentration in Marketing from Covenant College.
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Krusteaz
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A 92-Year-Old Company with the Spirit of a Startup. What started in 1932 by an entrepreneurial woman in Seattle named Rose Charters is today one of the most beloved baking mix brands in America, Krusteaz®. Family-owned and operated, we believe in prioritizing people, dreaming big, and always doing the right thing – for our customers and our team members. These are the values that have helped us earn a reputation as a people-first community of makers and innovators, known for integrity, purpose, and a history of inspiring joyful connections. The Krusteaz Company headquarters is located in Tukwila, WA, just outside of Seattle, and products are sold through retail, foodservice, and club store channels throughout the United States. The Krusteaz Company employs 900+ employees and is committed to addressing food insecurity in partnership with Boys & Girls Clubs of America through the “Feeding Great Futures” initiative, as well as work with Food Lifeline, Feeding America and other local non-profit organizations.