Krusteaz
Peter Terrell brings extensive experience in sales and account management, with a career spanning over two decades in the food and consumer goods industry. Currently serving as Senior Team Leader at The Krusteaz Company, Peter directs a National Account Manager team focused on Walmart and Sam's Club, implementing strategic sales and marketing plans that align with company objectives. Previous roles include leading sales initiatives for notable accounts such as Target and SUPERVALU, where Peter consistently exceeded sales and profit targets. With a strong background in developing business plans and managing sales teams, Peter has demonstrated a commitment to driving results across various retail sectors. Peter holds a Bachelor's Degree from the University of Wisconsin-Eau Claire.
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Krusteaz
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A 92-Year-Old Company with the Spirit of a Startup. What started in 1932 by an entrepreneurial woman in Seattle named Rose Charters is today one of the most beloved baking mix brands in America, Krusteaz®. Family-owned and operated, we believe in prioritizing people, dreaming big, and always doing the right thing – for our customers and our team members. These are the values that have helped us earn a reputation as a people-first community of makers and innovators, known for integrity, purpose, and a history of inspiring joyful connections. The Krusteaz Company headquarters is located in Tukwila, WA, just outside of Seattle, and products are sold through retail, foodservice, and club store channels throughout the United States. The Krusteaz Company employs 900+ employees and is committed to addressing food insecurity in partnership with Boys & Girls Clubs of America through the “Feeding Great Futures” initiative, as well as work with Food Lifeline, Feeding America and other local non-profit organizations.