ksubi
Craig King currently serves as the Chief Executive Officer of ksubi since February 2019, overseeing significant growth in the brand's global store network, with expansions in cities such as New York, Los Angeles, Miami, Chicago, and London, resulting in online sales constituting 30% of turnover and a wholesale expansion to over 200 accounts across 20 countries. Prior experience includes a successful tenure as Chief Executive Officer at General Pants Co. from August 2006 to February 2019, where Craig King facilitated the acquisition of Ksubi and drove online sales growth from 0% to 20% of turnover. Additional roles within the fashion industry span various managerial positions at prominent companies, including Billabong, Mambo/Gazal Corp, and MARCS I David Lawrence, where Craig King demonstrated expertise in brand management, sales growth, and operational restructuring, contributing to the overall success of multiple brands within the competitive retail landscape.
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ksubi
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Ksubi was founded in 1999, and quickly gained a reputation as one of Australia’s hottest fashion labels. Our legacy was established. We became known for our DIY, rebel attitude and our now-iconic distressed denim and box cross logo. It wasn’t long before our signature look caught the eye of some of the most influential people in music and fashion. Beginning organically with a co-sign from A$AP Rocky, soon Ksubi was seen on icons like Kendall Jenner, Hailey Bieber and The Weeknd. Establishing ourselves as a global streetwear icon, we’re now the number one brand in Saks 5th Ave and the number one denim brand in Kith. Lines around the block are now a regular occurrence at our New York store. We apply our ‘beautifully imperfect’ design philosophy to wardrobe classics. Progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic. Our ripped and worn jeans, denim jackets, cut off shorts, distressed skirts and beyond are statement pieces all around the world now. As the word of Ksubi spreads and our hype builds, we’re bringing our iconic clothing and rebel spirit to all avenues of the streetwear universe.