ksubi
Rachel Cham is currently serving as the Senior PR & Talent Specialist at ksubi since October 2022. Prior to this role, Rachel worked at The Mint Partners as a PR & Talent Executive with clients such as Bang & Olufsen, CELINE, and Valentino. Rachel also has experience in customer service as an Experience Leader at Virgin Active Australia, where Rachel was recognized for their outstanding performance. Rachel holds a Bachelor of Media in PR & Advertising from UNSW and has a strong background in public relations and talent management.
ksubi
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Ksubi was founded in 1999, and quickly gained a reputation as one of Australia’s hottest fashion labels. Our legacy was established. We became known for our DIY, rebel attitude and our now-iconic distressed denim and box cross logo. It wasn’t long before our signature look caught the eye of some of the most influential people in music and fashion. Beginning organically with a co-sign from A$AP Rocky, soon Ksubi was seen on icons like Kendall Jenner, Hailey Bieber and The Weeknd. Establishing ourselves as a global streetwear icon, we’re now the number one brand in Saks 5th Ave and the number one denim brand in Kith. Lines around the block are now a regular occurrence at our New York store. We apply our ‘beautifully imperfect’ design philosophy to wardrobe classics. Progressive shapes and fabrications featuring raw finishes complete the signature Ksubi aesthetic. Our ripped and worn jeans, denim jackets, cut off shorts, distressed skirts and beyond are statement pieces all around the world now. As the word of Ksubi spreads and our hype builds, we’re bringing our iconic clothing and rebel spirit to all avenues of the streetwear universe.