Wayne Liew

Wayne Liew is a seasoned marketing professional and entrepreneur with extensive experience in performance marketing and advertising. As the Founder of KUABY since October 2021, Wayne specializes in supporting coaches, course creators, and education technology companies through effective advertising campaigns. Previously, Wayne held key positions at Mindvalley from November 2015 to September 2021, including Head of Performance Marketing and Head of Advertising, where a talented team was led to achieve significant direct response KPIs. Wayne's earlier roles include Head of Operations and Senior Consultant at clickTRUE Pte Ltd, overseeing marketing efforts in Malaysia, and a Marketing Associate position at Lazada Malaysia, where strategies implemented drove substantial revenue growth through SEO. Wayne holds a degree in Accounting and Finance from Sunway University.