Manuel Rüf

Manuel Romero is a seasoned Product Designer currently engaged with BBVA Italy, where contributions include collaborating with various stakeholders to facilitate the launch of 100% digital banking in Italy, serving over 500,000 customers since its inception in November 2021. Prior experience includes roles at NTT DATA Europe & LATAM, where key responsibilities involved comprehensive design processes for digital products, working with notable clients such as Bankinter and Banco Santander. Additionally, Manuel has held positions at Neolabels, Tecknosfera, and Genetsis, focusing on digital design across various projects for prominent brands like Acciona and Samsung. Manuel holds a Licenciatura in Psychology from Universidad Autónoma de Madrid.