Chad Coester

Chief Growth Officer at L.A. Libations

Senior consumer leader with experience building business and portfolio transformation across branding, product, innovation, and organizational design to meet customer needs while driving sustainable top line sales and bottom-line growth. Inspiring leader(managed teams of 1,000+) who is fanatical about satisfying customers and building a winning team culture. Functional expert with a deep understanding of how retailers think and strong working knowledge of the complete value chain from manufacturing (responsible for 19manufacturing facilities-self-manufacturing/co-manufacturing), supply chain, customer insights, category management to e-commerce and loyalty programs.Most recently, held P&L responsibility for a $16B Own Brands portfolio which represents over 25% of total store sales. Proven ability to develop strategies that strengthened and modernized the brands and portfolio while driving packaging & sustainability agenda. Successful in moving the portfolio from transactional to emotional connections with shoppers. All this underpinned by a strong productivity agenda to increase value for the organization

Timeline

  • Chief Growth Officer

    Current role

  • Chief Customer Officer