Tom Larsen

Tom Larsen enjoyed a long and diversified career at The Coca-Cola Company. Throughout his36-year tenure, he held multiple General Management/ leadership roles. Three positions standout which encapsulated his career. 7 years in Belgium as VP European Operations for The Minute Maid Division where he led the development and expansion of fruit-based beverages. He then was appointed Managing Director of Cokes JV with IllySpa; A range of RTD Coffees manufactured in Denmark and distributed in North America and Europe. His final position was President of Zico Beverages, a subsidiary of The Coca-Cola Company. Over 5 years Tom grew the global coconut water business to $150M in sales across 15countries.

After retiring from Coke, Tom was appointed CEO of “DON’T QUIT” which competes in the high protein category and is backed by strategic investor, Keurig Dr Pepper. The brand is anchored around “Body-By-Jake” and his legacy of physical fitness. Most recently, Tom helped create a new company, Homestead Libations. The company has secured a partnership deal with the producers of the Yellowstone TV Series (Taylor Sheraton and David Glasser). Homestead Libations will be launching a range of Craft Beers, Ranch WatersSeltzers, and RTD Cocktails this summer. Tom will serve as the company’s CEO as well. Tom received his Bachelor of Science from Arizona State University. He also earned his Coca-Cola Company sponsored Executive Leadership Degree from Emory University.