Fernanda Dresch is a seasoned professional specializing in commercial strategy, innovation, and digital transformation within the B2C and B2B retail sectors. They have held various leadership roles at Arezzo&Co, where they were instrumental in redesigning the B2B buying experience and implementing scalable solutions for retail. With experience as a consultant and national retail manager, Fernanda has been pivotal in enhancing customer experience and integrating omnichannel strategies, significantly boosting sales performance. Currently, Fernanda continues to advance their expertise through an Executive MBA at Fundação Getulio Vargas, complementing their background in marketing and business management from institutions like PUC and Universidade Feevale.
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