Hospitality Food & Beverage Specialist Consultant with 17 years of international experience across Australia and the Middle East. 
I am deeply passionate about creating meaningful, profitable, and culturally relevant hospitality experiences that leave a lasting impact.
My expertise spans menu development, concept creation, food styling, operational excellence, team training, F&B operations, and HR strategy. I work closely with owners, developers, and leadership teams to transform ideas into scalable, successful hospitality concepts, from pre-opening through to optimisation and growth.

Fluent in Arabic and highly experienced in cross-cultural environments, I bring a global perspective combined with strong regional insight, particularly across Saudi Arabia and the wider Middle East. I recently spent extensive time in Riyadh and Jeddah, further strengthening my connection to the region and reinforcing my commitment to contributing to its rapidly evolving hospitality landscape.

Known for my hands-on approach, creativity, and results-driven mindset, I am proud to be one of the few consultants who truly make an impact—bridging strategy with execution, vision with detail, and passion with performance.

I thrive on collaboration, innovation, and elevating standards, and I am always open to meaningful conversations, partnerships, and opportunities that push hospitality forward.

La Plaka

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La Plaka

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