Lola B.

Traffic Manager at Le Groupe La Poste

Lola B. is an experienced Traffic Manager currently working at La Poste Groupe since August 2024, specializing in various digital advertising platforms including Google Ads, Bing Ads, Meta Ads, and more, while also handling data analytics and campaign performance monitoring. Prior to this role, Lola served as a Traffic Manager at Zenpark from October 2022 to April 2024, focusing on SEA, SMA, and content creation for digital campaigns. Lola has also held positions as Marketing Manager at La Bourse aux Livres, Chef de Projet Marketing at Quitoque, and Responsable Communications at ACADEMIE DE BORDEAUX. Educational qualifications include a current MSc in Data Analytics & Marketing Digital from INSEEC, a Bachelor’s in Communication from Université Bordeaux Montaigne, and a preparatory course in Computer Engineering at Bordeaux YNOV Campus.

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