Samira Bouhani

Samira Bouhani is a seasoned marketing and customer relations professional with extensive experience in leadership roles across multiple industries. Currently serving as the Director of Marketing & Growth Initiatives at La Poste Groupe, Samira focuses on enhancing B2B offerings and strategic marketing efforts. Prior to this, a decade at Geopost included roles such as Director of Customer Relations for Europe and Group Chief Data Officer, where significant advancements in customer experience and data strategy were achieved. Earlier experience includes financial management positions at L'Oréal, where Samira played a critical role in supply chain budgeting and global audits, as well as auditing expertise at KPMG, specializing in the energy and pharmaceutical sectors. Samira holds a Master's degree from emlyon business school.