La Prima Gioielli was founded by Adel Arfa and his children, Jessica Arfa and Jason Arfa in Vicenza - Italy’s goldsmithing capital. With over 30 years of rich experience in the Italian jewellery industry, Adel has an expert understanding of the intricacies of Italian craftsmanship. Jessica and Jason, born into a family with a deep-rooted Italian jewellery heritage, have embodied the essence of 'Made in Italy' since childhood. As children, both Jason and Jessica would accompany their parents to goldsmith workshops and jewellery fairs, witnessing the industry evolve before their eyes.
The entire Arfa family has traveled to various parts of the world, drawing inspiration for the collections of La Prima Gioielli. With a perfect blend of Made in Italy design and exceptional quality, La Prima Gioielli stands out in the international market, establishing itself as a leading name in the Italian luxury jewellery industry.

CORE VALUES
Made in Italy: Every piece of jewellery is meticulously crafted in Vicenza, the heart of Italian craftsmanship, embodying the highest standards of quality.
Experience and Family Tradition: Deep-rooted family heritage and a lifetime of personal experience in the industry form the heart and soul of the brand, infusing every creation with its rich legacy.
Quality Materials and Design: Featuring 18-carat gold, VS diamonds with G colour, and sophisticated designs that blend classic Italian elegance with global influences, inspired by the founders' travels and multicultural experiences.

La Prima Gioielli

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La Prima Gioielli

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