Francesca Saunders is a Copywriting Manager at LA28, where they leverage insights to shape cultural conversations through storytelling. With a background in brand strategy and copy execution, Francesca has collaborated with notable clients such as Nike and Calvin Klein, and held previous positions including Senior Copywriter at Equinox and Brand Strategy Consultant. Currently, they are expanding their problem-solving toolkit at USC's Marshall School of Business, after earning an MBA. Francesca's commitment to understanding human motives fuels their innovative approach to marketing and brand identity.
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