Dirk Joos

Dirk Joos is a co-founder of Lab Box and serves as a Board member of Poppy, both roles held since January 2018. Additionally, Dirk Joos holds the position of Managing Director at Poppy Mobility, and has been the President of the Board of Directors at D’Ieteren Group since January 2002. In the capacity of Director of D'Ieteren Mobility, Dirk Joos is involved in establishing innovative mobility solutions within D'Ieteren Auto's new division. Dirk Joos has previously served as Chief Human Resources Officer and Brand Manager for SEAT Import. Academic qualifications include a Master of Business Administration from Flanders Business School (1983-1985) and a Master's degree in Applied Economics (Econometrics) from the University of Antwerp (1976-1980).