Our mission is to secure the American Dream for the next generation of STEM and career & technical education talent. We are the Midwest's largest value-added distributor of curriculum, eLearning and hands-on training equipment for advanced manufacturing, engineering and skilled trades. We work with schools and employers to build incredible training labs to enable students and employees to gain skills to succeed in the industrial sector.

Our products include the most well-respected brands in the industry, offering tools to prepare students and learners for careers in Automation & Robotics, Electronics, Fluid Power, Welding, Mechatronics, Automotive, Construction, Engineering, Machining, CNC, Process Control, Painting / Coating, Heavy Equipment Simulation, Green Energy and HVAC.

We represent the industry's leaders including Amatrol, FANUC Robotics & CNC, Miller Welding, Lincoln Electric, Automation Studio, TecQuipment, Markforged, SimLog, Quanser, leXsolar and others.

We serve Middle Schools, High Schools, Technical and Community Colleges, Universities and Industrial Employers in Wisconsin, Upper Michigan, Minnesota, North Dakota, South Dakota, Iowa and Nebraska.

LAB Midwest

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