We help DTC brands scale profitably, not just on dashboards but in real business terms.

At Lab42, we go beyond running ads. We bring clarity to your numbers by connecting marketing performance with contribution margin, cash flow, and overall business health.

Our approach combines performance marketing across Meta and Google with deep unit economics analysis. This helps founders make informed decisions, scale sustainably, and avoid the trap of vanity metrics like ROAS.

If you're a founder who cares about profit, not just growth, we are built for you.

Lab42

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Lab42

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