Melanie B. is a seasoned marketing executive currently serving as Vice President of Integrated Marketing at Labcorp since April 2022, focusing on healthcare professional marketing and revenue growth. Concurrently, Melanie holds the position of Vice President of Marketing for Financial Services and Platforms at Goldman Sachs, where responsibilities include leading marketing for the Financial Cloud Platform and establishing a unified marketing framework. As an Adweek Executive Mentee, Melanie co-leads the Midwest/Mexico Regional Cohort. Previously, as Senior Vice President at We Are Unlimited, Melanie spearheaded multi-functional team initiatives and set inspirational team goals that enhanced company-wide survey results. Earlier roles include Group Marketing Director and founding member at We Are Unlimited, Global Account Director at Leo Burnett, and Account Supervisor at M&C Saatchi. Melanie holds a Bachelor of Arts degree in Communication from Butler University.
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