Rick Lustig

Rick Lustig is a seasoned leader in pricing, marketing, deal management, and commercial enablement with extensive experience across various organizations. They served as Owner and President of LUCO Enterprises and held several key positions at Focus Diagnostics, where they advanced from Director of Marketing to Director of Strategy, Portfolio Planning, and Commercial Services. Additionally, Rick has worked as a Brand Director at Genoptix Medical Laboratory and as Director of Product Marketing at Quest Diagnostics. Currently, they are the Director of Strategic Pricing at Labcorp while pursuing a Bachelor of Science in Business Management from Tulane University and an Inbound Marketing Certification from HubSpot Academy.