From the moment I first sketched a floral pattern on a scrap of paper — not knowing what it would become, I discovered two things:

- Artistry isn’t about perfection, it’s about honesty.
- Luxury isn’t loud, it’s intentional.
I’m Mohita Purswani - founder and creative director at Label by Mohita, where I transform doodles and emotions into wearable stories.
Every garment I design begins as a feeling: a memory, a mood, a fleeting dream.

- Sometimes it’s the wild calm of a forest.
- Sometimes it’s the softness of a sunset breeze.
- Everytime it touch your heart and comfort.
But always, it’s real.
I believe clothes can carry more than silhouettes - they can carry identity, mood, and meaning.

My mission is to build a fashion brand that doesn’t chase fleeting trends but celebrates real women, real stories, real style.
Today, I lead a small but passionate team:
crafting limited-edition prints inspired by nature, memory, and freedom,


tailoring silhouettes thoughtful enough for everyday life yet elegant enough for special moments,


and shaping a slow-luxury label where honesty, comfort, and artistry coexist.


If you believe fashion can feel as much as it looks - if you believe in quiet confidence over loud glamour - welcome.

Let’s create something genuine together.

Label By Mohita

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Label By Mohita

Org chart

Teams

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