Iván Flórez P.

Iván Flórez P. has an extensive work experience spanning over two decades in the fields of strategic business partnerships, media, communications, and content marketing.

Iván currently holds the position of Head of Strategic Business Partnerships for Labelium in Latin America, where they are responsible for orchestrating and leading the performance and omnichannel approach of clients in the region.

Prior to that, they served as the Chief Strategy Officer at Initiative and Rufus, where they led the development and implementation of strategies to achieve business growth, impacting profitability and business goals. Iván also held the role of CSO and Head of Amazon Prime Video, Latin America at Initiative.

Iván has also worked at MediaCom as the Chief Strategy Officer for Mexico, where they maintained and strengthened client relationships and led audience data research and creative strategy for top clients. Additionally, they have served as the Chief Strategy & Content Officer and Head of Initiative Studios at Initiative, where they pioneered the content marketing practice within the agency.

Iván'searlier experiences include roles such as the Head of Solutions & Creative Strategy at Discovery Communications, Client Service Director, Strategy & Digital at Havas, Vice President, LiquidThread Director at Publicis Media, Partner, Invention at Mindshare, and Head of Creative, Americas at Denuo, a Publicis Groupe Company. Iván began their career at Starcom Mediavest Group as the Head of Creative & Innovation, Latin America.

Throughout their career, Iván Flórez P. has showcased their expertise in developing and implementing strategies, leading teams, and driving business growth for various renowned brands across Latin America.

Iván Flórez P. completed their Bachelor of Science degree in Business Administration and Management from the Universidad Externado de Colombia, where they studied from 1993 to 1998. Iván further pursued their education and obtained a Masters degree in Marketing Management from the same university, attending from 1999 to 2001.

In addition to their formal education, Iván Flórez P. has also obtained certifications in Design Thinking & Innovation from CEDIM México in May 2016, and in Creative Leadership from KAOSPILOT in May 2013.