Matthew Nally

Matthew Nally is the Co-Founder and CEO of Pareto Solutions, a consultancy focused on digital media transformation and optimizing marketing performance through lean principles and artificial intelligence. With over 20 years of experience in AdTech, programmatic media, and digital marketing, they have held leadership roles at companies like The Walt Disney Company, Nestlé, and SAP, where they directed significant digital media strategies and operational transformations. Matthew began their career as a derivatives trader and has also worked as a marketing manager for Ingram Micro and a director at OBERTHUR FIDUCIAIRE SAS and TravelClick. They are dedicated to enhancing brands' media operations, emphasizing data-driven strategies and collaboration.