Dounia SMINI is an experienced digital marketing and merchandising professional with significant expertise in e-commerce and digital strategy within leading fashion brands. Currently serving as the APAC Head of Digital Experience at Lacoste in Hong Kong, Dounia has successfully managed digital merchandising and project launches across diverse regions, including the Middle East. Previous roles include WW Digital Merchandiser at Louis Vuitton, where Dounia coordinated monthly launches and implemented navigation strategies, and E-Commerce & Web Marketing Project Manager at Sudexpress.com, focusing on market-specific animation plans. Dounia's academic background includes master's degrees in E-Business and Brand Management from École de Management Léonard de Vinci, contributing to a strong foundation in digital marketing and e-commerce strategy.
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