James Goddard is an experienced professional in the sports and retail industry, currently serving as the Head of Sport Channel at Lacoste since July 2021. Prior to this, James held the position of Strategic Account Manager at The North Face, a VF Company, from August 2018 to July 2021, and was the Key Account Manager at New Balance from September 2015 to August 2018. James has a solid foundation in sales and account management, demonstrated through roles such as Area Sales Manager at Oakley and various positions within the company, including UK & IRE Product Manager and Sports Technical Representative. James began an academic journey at Nottingham Trent University, obtaining a Bachelor of Arts in International Business, complemented by A Levels in Business Studies, English Language, and Sports Studies from Groby Community College.
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