Michael Mims is an accomplished visual merchandising professional with extensive experience in the fashion industry across Asia Pacific. Currently serving as the Visual Merchandising Director for Lacoste since October 2015, Michael has been instrumental in leading brand premiumization across various visual platforms. In addition to this role, Michael also holds the position of Head of VM at LACOSTE ASIA. Previously, Michael worked as a Visual Consultant at Harvey Nichols, where responsibilities included leading a brand relaunch during the renovation of a significant property in Riyadh, Saudi Arabia. Michael's career also includes a tenure as Regional Visual Director at Calvin Klein Asia, where the brand and company image were developed across 15 countries. Early in the career, Michael served as Brand Manager for ESCADA Asia and held managerial positions at Guess?. Michael holds a degree in Business from MS University, completed in 1990.
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