Lafuma SA
Mady Jay is an experienced marketing and communication professional currently serving as Responsable marketing et communication at Lafuma since January 2019. Previously, Mady held the role of Marketing, Communication & PR Manager at klokers, overseeing global brand strategy and international development from July 2015 to December 2018. Mady's expertise includes managing press and public relations, organizing international events, and creating communication materials across various media. Earlier roles include Communication Officer at TIGNES DEVELOPPEMENT, where brand strategies and multimedia marketing were key responsibilities, and Public Relations Manager at Thierry Quenette Photographe. Mady's educational background includes a Master's degree in Communication in organizations and a double bachelor's degree in English and Literature from Université Jean Moulin (Lyon III).
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Lafuma SA
Lafuma SA is a France-based company specialized in the design, manufacturing, and marketing of sporting goods and leisure items and equipment. Its products are sold under six brands: Lafuma, Eider, Ober, Millet, le Chameau and Oxbow. Lafuma's offer includes general outdoor garments, as well as backpacks, footwear and camping equipment. Millet, which specializes in clothing for mountaineering, skiing, mountain climbing, also offers backpacks, footwear and ropes. Le Chameau provides clothing and boots for such sports as horse riding, hunting and fishing, as well as for gardening. Oxbow specializes in clothes for skiing, surfing, skating, sandals and travel bags. Eider offers clothing for alpinism and expeditions. Its product portfolio includes also technical garments, such as tents and sleeping bags, as well as garden furniture. It operates through numerous subsidiaries located in France, China, United States and, Japan, among others. The main shareholder is CALIDA Holding AG.