Martyna Ryder is the founder of Lagom Hem, a pioneering circular economy marketplace that addresses the £3 billion overstock crisis in the UK homeware sector. With a rich background in HR, mergers and acquisitions, and operations leadership within financial services and tech, Martyna successfully built and launched the MVP platform, secured key partnerships with major retailers, and cultivated a community focused on sustainable consumption. Currently serving as the Fractional COO at nikao and Head of People at watchTowr, Martyna is dedicated to optimizing operations and building high-performing teams while advocating for conscious consumption and circular commerce. Martyna has received multiple accolades, including the Global Recognition Award 2025 and the Businesswoman of the Year 2025.
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