Lakanto
Joel Patrick is an accomplished sales and marketing executive with extensive experience in the natural and organic food industries. Currently serving as Chief Sales Officer at Lakanto since May 2016, Joel has previously held significant roles such as Vice President of Sales at BetterBody Foods & Nutrition, where responsibilities included developing national and international distribution channels. Joel's expertise extends to various leadership positions, including Vice President of Business Development at Zrii and Director of Marketing at SISEL International, where major contributions included launching top-selling products and expanding international presence. Joel holds a Bachelor of Applied Science in Business from Brigham Young University.