Lakanto
Joel Patrick is an accomplished sales and marketing executive with extensive experience in the natural and organic food industries. Currently serving as Chief Sales Officer at Lakanto since May 2016, Joel has previously held significant roles such as Vice President of Sales at BetterBody Foods & Nutrition, where responsibilities included developing national and international distribution channels. Joel's expertise extends to various leadership positions, including Vice President of Business Development at Zrii and Director of Marketing at SISEL International, where major contributions included launching top-selling products and expanding international presence. Joel holds a Bachelor of Applied Science in Business from Brigham Young University.
Lakanto
Born from a proprietary mixture of the high-purity Monk Fruit extract and Erythritol, LAKANTO® is a delicious, all-natural, zero calories, zero glycemic sweetener with the sumptuous rich taste of sugar. Over a thousand year ago, in remote mountain highlands of Asia, a group of Buddhist monks called the Luohan achieved enlightenment through meditation, prayer, and pure living. On the slopes of a primeval forest, the monks discovered and cultivated a rare fruit prized for its sweetness. This sacred fruit was named Monk Fruit, or Luohan Guo, after its devoted caretakers and was used in elixirs to increase chi, or life energy. Monk Fruit was used for centuries in eastern traditional herbalism to increase chi and well-being, earning it the nickname “The Immortals’ Fruit.” We still grow and harvest Monk Fruit for LAKANTO® in the same pristine area and according to traditional and environmental methods.