L'Alsacienne & Co has a portfolio of iconic food brands. As the owner of these brands, we work with partner companies to bring them back to life. These heritage brands are no longer present on the market, but retain a strong reputation and identity, which means they can be re-marketed with the greatest chance of success thanks to : - Accelerated referencing: their reputation, their specific concept and their proof of past success are assets with distributors - A buzz with the media interested in the revival of iconic brands. This is what happened during the relaunch of Merveilles du Monde, which enjoyed very high referencing with distributors and maximum buzz in the media. In 18 months, more than 4 million chocolate bars were sold and the brand expanded into the spreadable market in June 2024.
Our brands: Merveilles du Monde: a brand that was one of the leaders in the chocolate bar market, relaunched in 2023 by our partner Krokola. Picorette: a chocolate confectionery brand that operated until the end of the 90s with a specific and attractive concept: little grains of madness coated in chocolate. La Roche aux Fées: a century-old brand in the ultra-fresh market, created in Brittany, with identified potential and a strong reputation. L'Alsacienne: a brand with significant potential in the biscuit market, well known to the general public. Olida: a popular and authentic brand of regional products with significant potential in a number of food markets Triscotte: a well-known brand in the rusks market, with a specific concept in terms of taste and shape Trois chatons: an emblematic brand in the fruit biscuits market, which can be adapted to other biscuits.

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