We help FMCG brands enter and scale in the Middle East , without copy-pasting global playbooks.

From Iranian heritage products to international beverages, we've helped brands translate global ambitions into local market wins. Our work is built on three things most agencies don't combine:

→ End-to-end digital execution
   Performance marketing, social, content, influencer, SEO  across MENA's specific platform mix (TikTok in KSA, Instagram in UAE, Snapchat for Saudi youth, regional preferences in Iran and Iraq).

→ Integrated brand & OOH
   We've executed full Dubai metro takeovers, mid-roll cinematic placements, and trade marketing alongside our digital. Not just "managing your Instagram."

→ Strategic advisory across the full mix
   When OOH is the right call, we say so. When influencer isn't, we say so. We sit beside founders and CMOs as a partner, not a vendor.

Selected work:
- MoguMogu , Middle East rollout, including a counterfeit-resilience campaign across UAE and Iran
- Mana , pasta brand, Iran and broader Middle East, including a 6-month Dubai metro takeover
- Life Star , energy drink, Iran and Middle East
- Novin Saffron , heritage Iranian saffron, Iran and Middle East
- Alima , cheese brand, Iraq market entry

Operating across Dubai and Tehran. Two offices, one team , paired GCC execution with regional creative depth that's hard to buy in Dubai alone.

Working on a Middle East launch in 2026? Send a DM. We reply to all of them.

Lamana Agency

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Lamana Agency

Org chart

Teams

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