Lori Richard

Lori Richard is currently the Media Director of Investments at Lambert by LLYC, where they leverage their extensive experience in communications strategy and omni-channel media planning. With a career immersed in media planning and buying since 1990, Lori has held key positions, including Vice President of Sales at iHeartMedia and Owner of Reflective Media Services LLC. Their strong negotiating skills and passion for media research have enabled them to build lasting partnerships with media vendors throughout their career. Lori previously served as a Media Buyer/Planner at Michael Flora & Associates and was a Partner at Hocking Media Group, Inc.