Luca Fronti is an accomplished marketing professional with extensive experience in high-profile automotive brands, currently serving as Head of Experiential Marketing at Automobili Lamborghini S.p.A. since November 2015. In this role, Luca oversees the development of experiential programming, managing all aspects of event production from strategy to logistics. Prior experience includes serving as Head of Marketing & PR for EMEA at Lamborghini and as Senior Marketing Manager for Ferrari North America, where Luca led retail marketing initiatives and dealer relationships. Previous roles include Business Development Coordinator at Ferrari and Purchasing Coordinator at Bull S.p.A. Luca holds a Bachelor of Arts in Business Studies from the University of South Wales and a Laurea in Economia Aziendale from Università degli Studi della Tuscia, as well as participating in an exchange program in Economics at Kozminski University.
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