Fondée en 1876 par un jeune couple d’entrepreneurs visionnaires, la maison Lancel perpétue le style, l’audace et le savoir-faire depuis sa création.

Lancel croit en un luxe vérité ancré dans son temps et dans la vie.
 
A l’origine de designs iconiques comme le sac seau, le bagage souple, la radio portable ou encore le briquet automatique, la maison Lancel s’est imposée comme une référence de l’excellence à la française.

Aujourd’hui, forte de ses 140 ans d’histoire, Lancel écrit son nouveau chapitre avec le succès de nouvelles lignes telles Charlie, Max, Nine, POP ou Explorer et la réinterprétation du seau, le Huit, ainsi que le redéploiement sur le cadeau et l’art de vivre.

Retail

Lancel

This department oversees the operations and strategy of corner facilities within the organization.

Corner Management

This department focuses on managing and enhancing sales activities and customer relationships.

Sales Department

This department oversees the operation and strategy of retail locations to enhance customer experience and drive sales.

Retail Management

This department focuses on creating and executing visual displays and merchandising strategies to enhance the retail experience.

Visual Merchandising

The Product Development Team at Lancel is dedicated to innovating and refining the company's iconic luxury goods. They collaborate closely to research market trends, design new products, and ensure the highest quality in materials and craftsmanship, all while maintaining the brand's legacy of excellence. Through their efforts, they drive the creation of contemporary collections that resonate with modern consumers and embody Lancel's heritage.

Product Development Team

The Marketing and Brand Management team at Lancel is responsible for preserving and enhancing the brand's storied heritage while ensuring its continued relevance in the luxury market. This team develops strategic marketing campaigns, manages brand communication and media presence, oversees product marketing initiatives, and crafts an engaging brand narrative that resonates with contemporary consumers, reflecting Lancel's commitment to authentic luxury.

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Other teams

Sales Department

Retail Management

Visual Merchandising

Product Development Team

Marketing and Brand Management