Erik Smeele

Erik Smeele is a seasoned brand strategist and communication expert with extensive experience in the marketing and creative sectors. As the founder and co-owner of Stunned ★ Idea & Identity since 2003, Erik has focused on enhancing the communication between brands and their audiences. Current roles include serving as a member of the Supervisory Board at Landstede Groep and contributing to the Economic Board Regio Zwolle and Creative Works Regio Zwolle as a co-founder and chairman. Previously, Erik has held leadership positions in various organizations, such as Nestorio and Stichting Allemaal Zwolle, emphasizing areas like market positioning, branding, and marketing communication strategies. Erik's career began in advertising roles in the 1990s, complemented by educational achievements in Cibap and Nima.