LANEWAY is the premier boutique consulting firm solely specialized in boosting the international sales and marketing prowess of small and medium-sized manufacturing and trade companies in mainland China. Further, by garnering foreign talents inside and outside of China, we guide clients towards improved internal and external communication, including cross-culturally, for not only improved marketing but greatly enhanced service, collaboration, and productivity.

More specifically, LANEWAY helps clients make the switches:

From “outbound” to “inbound” sales and marketing.

From one-off, “hit-and-run” sales of mass produced “commodities” to building long-term, collaborative, and mutually profitable supplier-client relationships - relationships built on trust, clear communication, true end-user demand, and efficient, effective solutions to compelling problems.

From merely wholesaling and producing for OEMs to more direct sales under their own brands.

From a static, hierarchal “machine” towards becoming a modern, dynamic, resourceful and outward-looking firm.

LANEWAY enacts these changes through the comprehensive, yet top-notch and tailored services of foreign talents - certain of which are delivered directly through in-house staff, with others being provided in close cooperation with foreign collaborative partners. Those services include but are not limited to:

    Trainings of various themes

    Marketing content creation(copywriting/content)

    Corporate website development and SEO

    Corporate video production

We at LANEWAY warmly look to your inquiry and an up-coming face-to-face meeting with to firmly establish our long, mutually-prosperous cooperation in the furthering your company's objectives. Welcome!

朗维国际 Laneway

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朗维国际 Laneway

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