Xuan Lim

Xuan Lim is a creative lead and senior writer based at Langland, where they continue to craft compelling narratives. With nearly 15 years of experience across advertising, PR, retail, healthcare, and publishing, Xuan has made significant contributions, including the creation of the world's first Instagram graduate recruitment brochure for EY and the PR narrative for the viral Always 'Like A Girl' campaign. They have previously held roles at MSLGROUP and Publicis Health, focusing on brand messaging and campaigns for well-known clients like AB InBev and Nestlé. Xuan is also a passionate advocate for diversity and inclusion. They earned a Bachelor of Communications with a major in Creative Advertising from Auckland University of Technology.