David Hoffmann serves as the Director of Sales for the Southern Region at Lanter Distributing, a position held since 1992, evolving from various operational roles. A seasoned sales professional, David began their journey at the age of 7, selling Coca-Cola on construction sites and quickly recognized opportunities for improvement and efficiency. With extensive experience and a people-focused approach, David views their role as a "freight doctor," dedicated to diagnosing and solving challenges faced by clients. David attended the University of Tennessee at Martin, pursuing a degree in Business Administration, Management, and Operations.
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