Joseph Braley

Joseph (Joe) Braley is an accomplished senior executive with extensive experience in healthcare sales, account management, and strategic leadership. Currently serving as Senior Vice President and Head of Public Sector at Employer Direct Healthcare since March 2022, Joe collaborates nationally with self-funded employers to enhance member experience and improve clinical outcomes while effectively reducing healthcare costs through innovative solutions. Previous roles include Vice President at Blue Cross Blue Shield of Texas and Senior Director at Blue Cross and Blue Shield of Illinois, Montana, New Mexico, Oklahoma, and Texas, focusing on major governmental clients. Joe's career also encompasses leadership positions at Rethink Consulting Group, Sun Life Financial, PTRX, Aetna, Summit Alliance Benefits Company, CIGNA Healthcare, and Prudential Healthcare, demonstrating a consistent track record of driving sales growth and developing successful employee benefit solutions. Joe holds a BA from Middlebury College.